Top Scotch whisky export markets2nd April, 2013 by Andy Young
The Scotch Whisky Association has published the details of the world’s biggest Scotch whisky export markets by both volume and value.
The data showed that despite a 5% reduction in volume, Scotch whisky exports increased in value to a record $4.3 billion, which works out at £135 per second, over 2012.
The record value of exports means that Scotch whisky now equates to around one quarter of Britain’s total food and drinks exports.
According to the SWA the fall in volume but increase in value highlights that consumer knowledge about Scotch whisky is increasing around the world and so the demand for single malt and premium blended Scotch is also increasing. Indeed exports of single malt have risen over the last 10 years by 190% from £268m to £778m.
But which countries are driving these huge exports, which are the biggest markets, which are increasing and also which markets are decreasing in size? Click through the following pages to find the answers to these and other Scotch whisky export questions.
We have listed these markets as the top 10 according to value, but have also included volume information.