Louis Latour to realise Beaujolais potential

4th April, 2013 by Patrick Schmitt

Maison Louis Latour has stepped up its investment in Beaujolais with a new domaine, a new Gamay blend and plans to plant up to 50 hectares of Pinot Noir.

Taking advantage of a new appellation, Louis Latour has launched Bourgogne Gamay – a blend of Beaujolais crus with 15% Pinot Noir from Burgundy

The Burgundy négociant bought the 18-hectare Fleurie property Château des Labourons in October last year, following Louis Latour’s acquisition of Beaujolais producer Maison Henry Fessy in January 2008, while the Beaune-based business is also taking advantage of new appellations Coteaux Bourguignons and Bourgogne Gamay, both introduced to the Beaujolais region in 2012.

Speaking to the drinks business last week, Louis Latour sales director Bruno Pépin stressed his belief in the….