Breakfast beer causes controversy

8th March, 2013 by Rupert Millar

A 2.8% beer called “Cold Turkey Breakfast Beer” has campaigners worried it will encourage alcoholism.

Cold_Turkey_Product_shot.JPG.scaled1000Brewed by the Black Isle brewery in Ross-shire, Scotland, the beer has been defended by the brewery owner, David Gladwin, as being for “people who appreciate what they are drinking.”

The brewery described the beer on its website: “We think everyone can agree that good beer should have good flavour, aroma and body. For those who wish to enjoy a pint or two without feeling guilty about drinking a stronger beer we at the Black Isle Brewery have developed a lower alcohol beer.

“This may be a lower abv than the rest of our beers but with a higher hop charge than most it does not compromise on quality or taste.”

The brewery stressed that the name “breakfast beer” was more to suggest its suitability for drinking at any time and not specifically breakfast.

Speaking to the drinks business, brewery founder, David Gladwin, said: “It’s actually designed for healthier drinking. It was bought out as a post-Christmas beer – an antidote to the 8.4% imperial stout we bought out before.

We thought, rather than bring out another bigger beer we thought it’d be different to bring out a weaker one. They’re actually more difficult to make.

“We thought people would want that style of beer particularly after the indulgence of Christmas. It’s what people want at this time but rather than go off alcohol altogether they can go lighter.

“Unfortunately, if you mention breakfast and beer in the same sentence people do jump to rather predictable conclusions. But there has been a lot of positive reaction to it as well. It’s worth remembering that one man’s breakfast is another man’s lunch. Some people who have been up for four or five hours prior to 9 o’clock in the morning might have a drink as it’s their lunch.”

He did stress again though: “I’m not suggesting people substitute breakfast for beer. It’s beer that could be drunk at any time of the day.”

The launch of the beer, however, has been met with a flurry of statements from alcohol and health groups who have claimed that it will only encourage alcoholism – already a major problem in Scotland.

Speaking to the Scotsman, Dr Evelyn Gillan, chief executive of Alcohol Focus Scotland, said: “While we welcome the production of lower strength alcohol products, using a marketing tactic such as this to encourage people to drink alcohol for breakfast is irresponsible.”

Also branding the beer irresponsible was Richard Burkitt of For the Right Reasons, a charity that helps people with drink and drug problems Inverness, who added: “I would not encourage people to drink alcohol at breakfast time. If you are drinking at breakfast time, you have a problem and you are an alcoholic. And you need to seek help.”

Member of the Scottish Parliament for the Highlands and Islands, Dave Thompson, warned against drinking in the morning but added that the brewery was an “innovative” company and he could see the benefits of a low alcohol beer, particularly for night workers or fishermen who may have a drink in the morning after their long shifts.

Although not a social norm now, a “small beer” was often consumed at breakfast.

US president George Washington and founding father Benjamin Franklin both refer to drinking it in their diaries, Franklin specifically so at breakfast.

Very weak, the beer was and sometimes still is made from the “second running” of a stronger beer’s mash. It would often also be given to children and in some industries workers could receive up five litres a day to keep them hydrated.

At times in history when drinking water was often too dangerous, very weak, watery beer, the water of which had been boiled in the brewing process, was much safer.

It is referred to extensively in literature from Geoffrey Chaucer to William Shakespeare and from William Thackeray’s Vanity Fair to Patrick O’Brian’s Aubrey/Maturin series and Ellis Peter’s Brother Cadfael series.

For more on beer, see our top 10 weird beer ingredients and how craft beer is becoming more like wine.

5 Responses to “Breakfast beer causes controversy”

  1. LOL says:

    Benjamin Franklin wasn’t a US president.

  2. Pete says:

    You do realize Benjamin Franklin wasn’t a President, right?

  3. Josh says:

    Ben Franklin was not a US president.

  4. Richard says:

    Burkitt needs to calm down; you are not “an alcoholic” if you have a beer with breakfast. Many alcoholics do not drink in the morning, and many people who do drink in the morning are certainly not addicted to alcohol (ever heard of brunch?). Drinking every morning is bad, but it can certainly be normal thing to do on occasion.

    Basically this guy is just looking for things to be concerned about. Sometimes, things are actually OK and you can calm down.

  5. John says:

    Beer was drunk for breakfast as a normal practice before the 1600’s.

    Beer was safer than water either because it was boiled or came from uncontaminated springs, the items that replaced it namely coffee and sugar had not been “invented” and popularised yet, and beer is a carbohydrate so it supplied a slow release of healthy sugar energy to active working people. Naturally brewed beers are a staple of the diets of people living in places like Africa and an important part of their nutrition.

    As an athlete when I was younger and before refreshment stations were used, we used to carbo-cram before marathons, which involved drinking low alcohol beer and easting potato in the very early morning ahead of events.

    As far as a pairing for meals, beer with it’s hop bitterness, is great to pair with breakfast food and it cuts through fatty and greasy foods to cleanse the palate.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more