Simon Rimmer launches new beer range

13th February, 2013 by Andy Young

Television chef Simon Rimmer has teamed up with Robinsons Brewery to launch three new beers that have been crafted to go with steak, chicken and curry.

Simon Rimmer's beerThe new beer range is being brewed to Rimmer’s own specifications after a series of tastings at Robinsons’ brewery in Stockport.

Rimmer sampled a range of Robinsons’ ales to shortlist his preferred style of beer, taste and colour before deciding on three distinctive styles to go perfectly with steak, chicken and curry. The range will be aimed at men and women, both as purchasers and drinkers, available in bottle only, and on the back of each bottle there will be a recipe to complement each beer.

Rimmer said: Every bloke wants to create his own perfect pint. I’m the luckiest bloke in the world because I get to create three. Not only can beer be used as a key ingredient in a wide range of recipes, but it is also a great accompaniment to enjoy alongside our favourite dishes; complementing and bringing out the very best flavours in our food as the world’s best wines do. The subtleties of beer are perfect for complex food matching.

“Robinsons were the ideal partner being so close to Manchester, of excellent reputation, and most importantly an independent family-run brewery who share my passion for beer and food innovation.”

Robinsons are probably best known for their ‘Old Tom’ strong ale, which has been voted ‘World’s Best Beer’ by the Beers of the World publication.

John Robinson, brand manager at Robinsons Brewery said: “We are delighted to partner Simon Rimmer – not only does he genuinely enjoy a good pint of cask ale, but his target audience comfortably fit the profile of our core customers.

“This new range is moving beer into a different arena; and for the first time is designed for the consumer to specifically enjoy with food. This is the perfect platform to exhibit our passion for beer and food matching.”

The new bottled beer range will launch at the start of April and will be available to purchase online from the new website from 2 April; all other stockists will be revealed closer to the launch date.

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