Closures campaign promotes aluminium10th January, 2013 by Gabriel Savage
A group of leading aluminium closure manufacturers have launched a Europe-wide campaign to raise awareness of the benefits this option can offer for wine.
Organised through the European Aluminium Foil Association, the “Aluminium Closures – Turn 360˚” campaign will run throughout 2013, spearheaded by the launch of a multilingual website, www.aluminium-closures.org.
Backed by scientific research findings, the site highlights areas where this closure option can offer advantages for wine producers, including taste, quality, sustainability, recycling, convenience, technology, cost efficiency and design.
Introducing the campaign, Franco Bove from Guala Closures Group and chairman of the EAFA Closures Group observed: “With the comprehensive contents and conclusively presented package of facts of the ‘Aluminium Closures – Turn 360˚’ campaign, we’re laying the foundations for an objective, unblinkered reappraisal of this closure form, one that is truly sustainable in all respects.”
According to the campaign’s organisers, the last decade has seen rapid growth in the use of aluminium foil closures within the wine trade, reaching around 4 billion in 2011.