Bollinger rosé gets new look

10th January, 2013 by Rupert Millar

Bollinger’s rosé has been repackaged in the new 1846-inspired bottle that was first launched last year.

Bollinger RoseThe label and foil have been given a different shade of pink and the box has been given a metallic sheen for “greater shelf stand-out”.

A QR code has also been added to the back label that will give consumers greater access to information on the Champagne, how it is made and what to pair it with, as well as increase its traceability.

The biggest change, however, is the transfer to the new bottle, a change already undergone by the white wine.

As the drinks business reported at the time, the bottle shape was inspired by a collection of old bottles unearthed in Bollinger’s cellar.

Alongside the aesthetic, modern science has allowed Bollinger to design a bottle that acts as a “small magnum”, with the slimmer neck meaning the wine ages at a slower rate thanks to a decrease in the oxygen exchange through the cork.

The new design was not without its controversy though. Lanson BCC’s chairman, Bruno Paillard, threatening legal action and claiming Bollinger had copied the bottles of his own Champagne range.

Nothing more has been heard on the matter since however.

One Response to “Bollinger rosé gets new look”

  1. El Pero says:

    The old bottle was more elegant. This one is ….

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