You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 1 July 2015

New wholesaler champions best of British

18th December, 2012 by Gabriel Stone

A London-based drinks wholesaler will target “phenomenal” growth in the UK’s events industry with a specialist focus on British produce when it begins trading in the new year.

jubileeThe British Alcohol Retailer aims to supply venues with a range of British ales, wines and spirits, building on the “revived patriotism” that has been generated by recent celebrations such as the Olympics, Jubilee and royal wedding,

BAR director Poppy Clarkson suggested that her venture would support a logical progression of UK consumers’ growing interest in high quality, domestically produced goods.

“We have been credibly sourcing food locally for well over a decade now while at the same time becoming know globally as a gastronomic capital,” she explained, adding: “from a drinks perspective, that change is on the cusp of happening,”

In addition to highlighting recent successes for English wine in international tastings, Clarkson observed: “There has been a real ale revolution with divine craft beers drawing in new types of customers all the time and being perfectly aligned to pair with food. Similarly in the spirits industry, she noted: “The trend for pot still and flavour differentiating artisan spirits has swept the capital.”

Acknowledging the pressures currently facing the UK’s drinks wholesalers, which this year alone saw the collapse of WaverleyTBS and Bibendum forced to make three directors redundant, Clarkson nevertheless emphasised the opportunities within the high quality events sector.

“The events industry growth has been phenomenal over the past decade and that’s not set to change any time soon, despite turbulent economic times,” she maintained. “Our focus is the premium end of the market where there has been far less of an impact due to the recession.”

With a list that currently features 10 UK wine producers, 16 breweries and seven “boutique” distillers, Clarkson noted: “All the products are award winners,” as she stressed: “We have also chosen the products that allow us to be competitive with premium quality imports and bigger brand names.”

Having built up its product list, BAR now plans to begin trading in early 2013. “Our focus to date has been getting out and meeting with each producer and getting to know what they are creating and why; I want to do the same with our customers,” said Clarkson.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Is powder the future of food?

A powdered food brand has launched in the UK that aims to change the way people more...

Benevolent launches Ambassador drive

UK drinks trade charity The Benevolent is calling for volunteers from the trade more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Top 10 London rooftop bars

London's many rooftop bars offer not only an opportunity to get away from the more...

Brewers and suppliers tack on to craft

Leading drinks suppliers and brewing companies are expanding their craft beer more...

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...

Pimm's and English wine sales leap

UK supermarket Waitrose has noted a surge in sales for Pimm's, strawberries and more...

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

UK craves Spanish wining and dining

British foodies are passing over Bordeaux and Burgundy in favour of Spanish more...

BBR to host pop-up dinners in 'secret' cellar

Berry Bros. & Rudd has unveiled a "secret" cellar underneath its shop in more...

Tesco to announce more sales woes

Tesco's travails look set to continue, as City analysts say it is preparing to more...

PR Manager

Competitive

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Tequila leads luxury spirits boost

Luxury brands of Tequila backed by celebrities such as P Diddy and George more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Bordeaux 2005: Biggest movers

Expectation surrounding the 2005s is building and pushing up prices for top more...

Savoy launches vintage Pimm’s menu

The American Bar at the Savoy hotel in London has launched a vintage Pimm’s more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Parker retrospective boosts 05 Palmer

Château Palmer’s 2005 is the latest wine from that vintage to see an more...