Jeff Koons designs Mouton 2010 label

17th December, 2012 by Lucy Shaw

American neo-pop artist Jeff Koons has designed the 2010 label of Pauillac first growth Château Mouton Rothschild.

Baroness Philippine de Rothschild and Jeff Koons. Credit: Bertrand Rindoff-Petroff

Baroness Philippine de Rothschild and Jeff Koons. Credit: Bertrand Rindoff-Petroff

Koons is the latest in a long line of artists to create an original work for the château, which has commissioned avant-garde artists to design its labels since 1945.

Owner and long time art lover Baroness Philippine de Rothschild commissioned the Pennsylvania-born sculptor to create the label.

In his design, Koons works over a Pompeii fresco of The Birth of Venus with a silver line drawing of a ship sailing under a bright sun.

Influenced by both Marcel Duchamp and Andy Warhol, Koons combines the Pop Art tradition with the kitsch aesthetic, transforming familiar objects with a wide variety of techniques.

The much-lauded 2010 vintage in Bordeaux was a dry and relatively cool year, with an ideal amount of sunshine.

Château Mouton Rothschild 2010 label by Jeff Koons

Château Mouton Rothschild 2010 label by Jeff Koons

According to the château, the favourable conditions led to small, rich, naturally concentrated grapes both high in colour and natural acidity, with length, elegance and harmony being the hallmarks of the vintage.

A former commodities broker, for a time Koons was the world’s most expensive living artist. Among his best-known works are his balloon dog sculptures made of coloured stainless steel with mirrored surfaces.

In 1997, his Puppy, a giant dog covered in bright flowers, was installed at the entrance to the Guggenheim Museum in Bilbao where it still stands to this day.

In 2008, an exhibition of 17 of his works appeared at the Château de Versailles.

Among the other artists to have created a label for Mouton Rothschild are Pablo Picasso, Salvador Dalí, Georges Braque, Juan Miró, Andy Warhol, Francis Bacon and Lucien Freud.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more