Sparkling vodka hits Hong Kong15th November, 2012 by Patrick Schmitt
Hong Kong based spirits company Stockholm has added to the growing number of unusual vodka variants with the launch of a sparkling vodka.
The product, first unveiled at the HKTDC Wine & Spirits fair last week, has a 40% abv and uses a special carbonation method to stop the bubbles escaping once the drink is poured, according to Stockholm CEO Roger Johansson.
Stockholm sparking vodka is designed to be drunk neat or as a base in drinks with soda, explained Johansson.
“Because the vodka is sparkling you need less soda, preserving the purity of the vodka,” he told the drinks business.
Stockholm are also distributors in Hong Kong of Ron de Jeremy, a rum launched in the US six years ago named after Ron Jeremy, deemed the world’s most famous porn star.
The rum was shown in Asia for the first time last week at the Hong Kong exhibition, where Stockholm erected a cardboard figure of the porn star, nicknamed “The Hedgehog”, to attract attention.
Johansson said that visitors to the stand undoubtedly recognized Ron, but were sometimes too embarrassed to admit to it.
The launch trailer for his rum can be watched below.