Priced-out Bordeaux fans shop elsewhere

20th November, 2012 by Gabriel Stone

UK fine wine lovers are abandoning Bordeaux in favour of other regions, as high prices and a run of good European vintages encourage them to seek alternatives.

“If you put wines in front of people that are interesting and good enough, they’re more willing to try it than 10 years ago”, Giles Burke-Gaffney, buying director at Justerini & Brooks told the drinks business. “These things catch on more quickly than they used to.”

As a sign of this widening fine wine focus, Burke-Gaffney revealed that “Burgundy, Rhône and Italy sales are booming”, with Burgundy in particular “bigger than ever before”.

Presenting a combination of factors contributing to this shift, he remarked: “07 and 08 in Barolo were great vintages – there’s lots of noise so people want to see what all the fuss is about – but it also shows a broadening out of people’s horizons; they’re being pushed into areas they’d never considered.”

Presenting the UK-based merchant’s 2011 Rhône en primeur offer, Burke-Gaffney was upbeat about the quality, without expressing too much concern that the vintage had failed to receive the same critical acclaim as 2010 and 2009.

“We sort of need a vintage like this to be able to offer customers something that’s drinking well now”, he commented, highlighting particular demand for these styles among J&B’s restaurant clientele.

This early-drinking appeal is particularly true of the Southern Rhône in 2011, whose wines, Burke-Gaffney suggested, “will be drinking nicely in two to five years time.”

Summarising 2011 in the south as “a very fruity, easy vintage to taste”, he added: “The wines are very balanced – the alcohols are not ridiculously high as they can be in ‘great’ vintages.”

As for the Northern Rhône, Burke-Gaffney was even more complimentary, describing it as “a really lovely vintage, but with more substance than the south. It will be reasonably early drinking as well.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Director of Sales

Matthew Clark
Field based - Hampshire, Dorset, Surrey, Berkshire or West Sussex, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

Marketing Implementation Manager

Matthew Clark
London / Field, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more