You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Thursday 2 July 2015

Oddbins bolsters Portuguese selection

6th November, 2012 by Rupert Millar

Oddbins has added to its Portuguese portfolio as the retailer seeks to “fly the flag for premiumisation” and bring more “interesting wines to the UK consumer”.

The new additions are at the “premium” end of the price spectrum, priced between £30 and £45 and also focused on indigenous varieties and different regions.

Oddbins said that this pushes the boundaries of its current range, currently in the £5.50 to £12 bracket, “a step further”.

The wines include; Niepoort Doda 2008 (£45; pictured), Niepoort Redoma Tinto 2006 (£36), Quinta do Noval Douro Red 2007 (£35) and Nossa Calcario 2010 (£30).

Oddbins recently launched its “Portuguese Explorers” , a mixed case of six red and white Portuguese wines designed to encourage consumers to “join our campaign to get Portugal to where it should be in the wine world status rankings.”

It has also been holding “Discover a World of Difference” tastings in stores across the country, organised by Wines of Portugal and presented by “wine personalities” such as Charles Metcalfe, Simon Woods, Tom Cannavan and Neil Philips.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

Symington Estates to uncover Douro's best grapes

Symington Family Estates has planted an experimental vineyard in the hottest more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Cockburn's to launch ‘lost’ 1977 vintage

Cockburn's is set to release its 1977 vintage for the first time as part of more...

Scots invited to explore Chianti Classico and Prosecco

The promotional bodies for Prosecco Conegliano-Valdobbiadene and Chianti more...

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

Supplier Relationship Manager

London, United Kingdom

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

MMD bolsters Italian portfolio with Mazzei

Maisons Marques et Domaines has extended its Italian portfolio with the more...

Pontifex Scholarship 2015 open for entries

Wine Australia and The Daniel Pontifex Memorial Trust have opened the 2015 more...

Head of On-Trade Sales

London, United Kingdom

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Online retailer to highlight 'hidden gems'

A new online boutique wine importer and retailer Perfect Cellar has opened for more...

Wine Buyer

London, United Kingdom

Based on experience

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Top 10 wines in the UK press

An English fizz fit for Wimbledon, a "chunky, berry-stuffed" Negroamaro and a more...

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

Tesco to announce more sales woes

Tesco's travails look set to continue, as City analysts say it is preparing to more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

China recognises 'Bordeaux'

China has said it now recognises the term “Bordeaux” as a brand after what more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

Asda warns suppliers of Champagne scam

Asda is warning suppliers to be on guard after several companies received more...