Napa deal bolsters US and Brazilian ties

Brazil has agreed a deal with the US, which will see Napa Valley’s identity protected by Geographical Indication status.

The move, which was announced this week during the International Wine Law Association’s conference in Bento Gonçalves, will prevent the Californian appellation from being misrepesented in the rapidly growing Brazilian wine market.

Napa Valley, which currently includes more than 430 wineries, already has GI status in the EU, India, Thailand, and Canada.

Commenting on the news, Napa Valley Vintners’ executive director Linda Reiff said: “This is another important milestone for our trade group in protecting our appellation’s name from fraudulent use in yet another high-profile, emerging wine market.

The agreement builds on a deal earlier this year, which saw the US recognise cachaça as a distinctly Brazilian product. Prior to this, the US had required Brazilian cachaça to be labeled as “Brazilian rum”, with no restriction on the use of the word cachaça for products imported from other countries or made in the US itself.

In return, Brazil agreed to restrict the use of the names bourbon and Tennessee whiskey to whiskey distilled in Kentucky and Tennessee respectively.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

Senior London Account Manager

The Drinks Club
London, UK

On-Trade London Sales Executive

Domaine Direct
London, UK

Trade Marketing Manager

Boisset, La Famille des Grands Vins
Either, within the M25/ Cheshire/ Southampton , UK

Vinisud

Montpellier,France
18th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more