Napa deal bolsters US and Brazilian ties

5th October, 2012 by Gabriel Stone

Brazil has agreed a deal with the US, which will see Napa Valley’s identity protected by Geographical Indication status.

The move, which was announced this week during the International Wine Law Association’s conference in Bento Gonçalves, will prevent the Californian appellation from being misrepesented in the rapidly growing Brazilian wine market.

Napa Valley, which currently includes more than 430 wineries, already has GI status in the EU, India, Thailand, and Canada.

Commenting on the news, Napa Valley Vintners’ executive director Linda Reiff said: “This is another important milestone for our trade group in protecting our appellation’s name from fraudulent use in yet another high-profile, emerging wine market.

The agreement builds on a deal earlier this year, which saw the US recognise cachaça as a distinctly Brazilian product. Prior to this, the US had required Brazilian cachaça to be labeled as “Brazilian rum”, with no restriction on the use of the word cachaça for products imported from other countries or made in the US itself.

In return, Brazil agreed to restrict the use of the names bourbon and Tennessee whiskey to whiskey distilled in Kentucky and Tennessee respectively.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more