Napa deal bolsters US and Brazilian ties

5th October, 2012 by Gabriel Stone

Brazil has agreed a deal with the US, which will see Napa Valley’s identity protected by Geographical Indication status.

The move, which was announced this week during the International Wine Law Association’s conference in Bento Gonçalves, will prevent the Californian appellation from being misrepesented in the rapidly growing Brazilian wine market.

Napa Valley, which currently includes more than 430 wineries, already has GI status in the EU, India, Thailand, and Canada.

Commenting on the news, Napa Valley Vintners’ executive director Linda Reiff said: “This is another important milestone for our trade group in protecting our appellation’s name from fraudulent use in yet another high-profile, emerging wine market.

The agreement builds on a deal earlier this year, which saw the US recognise cachaça as a distinctly Brazilian product. Prior to this, the US had required Brazilian cachaça to be labeled as “Brazilian rum”, with no restriction on the use of the word cachaça for products imported from other countries or made in the US itself.

In return, Brazil agreed to restrict the use of the names bourbon and Tennessee whiskey to whiskey distilled in Kentucky and Tennessee respectively.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more