Napa deal bolsters US and Brazilian ties

5th October, 2012 by Gabriel Stone

Brazil has agreed a deal with the US, which will see Napa Valley’s identity protected by Geographical Indication status.

The move, which was announced this week during the International Wine Law Association’s conference in Bento Gonçalves, will prevent the Californian appellation from being misrepesented in the rapidly growing Brazilian wine market.

Napa Valley, which currently includes more than 430 wineries, already has GI status in the EU, India, Thailand, and Canada.

Commenting on the news, Napa Valley Vintners’ executive director Linda Reiff said: “This is another important milestone for our trade group in protecting our appellation’s name from fraudulent use in yet another high-profile, emerging wine market.

The agreement builds on a deal earlier this year, which saw the US recognise cachaça as a distinctly Brazilian product. Prior to this, the US had required Brazilian cachaça to be labeled as “Brazilian rum”, with no restriction on the use of the word cachaça for products imported from other countries or made in the US itself.

In return, Brazil agreed to restrict the use of the names bourbon and Tennessee whiskey to whiskey distilled in Kentucky and Tennessee respectively.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more