Château Margaux appoints Chinese BDM

22nd October, 2012 by Euan McKirdy

The legendary first growth hires business development manager to “expand the brand’s position in China and refine [its] growing relationship with this major market.”

Château Margaux’s Fangyuan Zheng, Business Development Manager (China)

Château Margaux has announced the creation of a business development manager role in Shanghai and has appointed Fangyuan Zheng in the position.

The experienced Chinese manager will assist the first growth with its sales, maintain the relationship with its importers and train the retailers’ sales teams.

The appointment “is a unique opportunity to work with people who have a true passion for the wines they produce,” she said.

The position marks a further strategic expansion of Margaux into the Chinese market, following the appointment of Thibault Pontallier as brand ambassador.

The 2010 appointment was based in Hong Kong and marked the first time in the château’s history that a representative was based outside of France.

“The presence and work of Thibault Pontallier, the brand ambassador in Asia, for almost three years now, has allowed Château Margaux to reach a very favourable position there,” said Zheng. “I will make sure to pursue, with him, what he has started, further strengthening our relationships with Château Margaux importers.”

The new appointment will also ensure that Château Margaux acquires further knowledge about the Chinese market in terms of needs, desires and potential.

Zheng’s appointment reinforces Château Margaux’s commitment to China. The full-time presence of a full-time representative in the Mainland, along with formally registering the company’s Chinese name and launching a Chinese-language website demonstrates how important a market for first growth wines China has become, particularly for Château Margaux.

2 Responses to “Château Margaux appoints Chinese BDM”

  1. Esta noticia de que Chateau Margaux esta espandiendose hasta China, con este
    nombramiento de una ejecutiva China como gerente de sus negocios en Shanghai.
    Claro que esto es una magnifica noticia. Diria yo, un acontecimiento muy significativo,
    de que China eventualmente se abrira al mercado de consumo occidental. Miren Uds.
    como comienzan. Nada mas y nada menos que con el vino tan emblematico como el
    “Chateau Margaux. Mi vino preferido

  2. Este comentario anterior de la introducion de vinos excelentes franceses al mercado chino, el primero Chateau Margaux, luego vendran Chateau Laffite, Mouton Rothschild, Petrus, Ausone, y muchos mas. En China hay un buen mercado para vinos de alta calidad.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more