US wines from bought in grapes could be labelled “château”

A new proposal by the European Commission will allow American wines made from bought in grapes to use the term “château” on their labels if it is given the green light.

French winemakers fear the proposal, to be addressed later this month by the EC’s Common Organisation of Agricultural Markets, would destroy the meaning of the term “château” in regards to unique wines made from a specific site.

Representatives from Bordeaux have denounced the initiative as confusing to French consumers and potentially ruinous to the tradition of château wine production.

They are to meet on Monday in an attempt to coerce the French government into vetoing the initiative.

“There is a great danger that the notion of the château will disappear in France. The consumer is going to feel lost,” Laurent Gapenne, vice-president of the CIVB, told Le Parisien.

“It is unthinkable that the European Commission, which is supposed to defend our interests, approves of this measure. In the US it’s different, they use the term château to create a brand name like Coca Cola or Nike,” Gapenne added.

Winemakers fear that if the move is successful it could spread to other countries.

The proposal however, would allow European winemakers to rely more on the American labelling system, which emphasis the grape variety rather than the specific plot where the grapes were grown.

Gapenne believes that if French agriculture minister Stéphane Le Foll refuses to fight the measure, wine producers could seek legal action.

The “château” label accounts for up to four fifths of sales for winemakers across France.

One Response to “US wines from bought in grapes could be labelled “château””

  1. Esta nueva disposicion de que se permita el etiquetado de vinos norteamericanos con uvas especiales con
    el signonimo de “CHATEAU ” lo encuentro muy interesante. En todo sentido, pues en norteamerica existen
    muchas bodegas productoras de un buen excelente vino. Estos podrian ser llamados Chateau. Damos fe
    de que algunos vinos en esa condicion los hemos catado y encontrado excelente.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

iDealwine
Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

General Manager: Pilango Cider Vault

Pilango Cider
Fulham, London

Office Manager

The Drinks Business Hong Kong
Hong Kong

International Bulk Wine & Spirits Show (IBWSS)

California,USA
25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more