Gallo partners with Universal Pictures11th September, 2012 by Rupert Millar
E&J Gallo has joined forces with Universal Pictures to promote the Gallo Film Club.
Neck collar promotions on Gallo’s Merlot rosé and White Grenache will go up on shelves this month and offer consumers a range of “film-themed” prizes.
These range from 10 winners being given a “film night” in their own home, complete with popcorn, wine, a red carpet and – of course – a movie, to DVDs and box sets from Universal Pictures and tickets to film premieres.
Susanne Buchmann at Gallo Family Vineyards commented, “Since its launch in May, the Gallo Film Club has proven to be a successful platform for driving brand engagement and trial.
“We have developed the VIP Film Night neck collar promotion to raise greater awareness of the concept amongst Gallo drinkers and hope to see a continued uplift in brand sales.”
The promotion will continue for the rest of the year or while stocks last.