Gallo partners with Universal Pictures

E&J Gallo has joined forces with Universal Pictures to promote the Gallo Film Club.

Neck collar promotions on Gallo’s Merlot rosé and White Grenache will go up on shelves this month and offer consumers a range of “film-themed” prizes.

These range from 10 winners being given a “film night” in their own home, complete with popcorn, wine, a red carpet and – of course – a movie, to DVDs and box sets from Universal Pictures and tickets to film premieres.

Susanne Buchmann at Gallo Family Vineyards commented, “Since its launch in May, the Gallo Film Club has proven to be a successful platform for driving brand engagement and trial.

“We have developed the VIP Film Night neck collar promotion to raise greater awareness of the concept amongst Gallo drinkers and hope to see a continued uplift in brand sales.”

The promotion will continue for the rest of the year or while stocks last.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more