Coca-Cola Amatil returns to beer with Casella

Sydney-based Coca-Cola Amatil, Australia’s largest beverage company, is to start a brewing joint venture with Casella Wines targeting the country’s premium beer market.

Coca-Cola Amatil (CCA) says the venture, called the Australian Beer Company, could capture 15% of the premium beer market in the country, with an expected capacity of 500,000 hectolitres per year

Privately-owned Casella Wines, best known for its Yellow Tail wine brand, has recently started its own beer brand, called Arvo. The joint venture will see CCA lending up to AUS$46 million to the Australian Beer Company for the purchase and upgrade of a brewery in Griffith, New South Wales, owned by Casella Wines.

Until last year, CCA was involved in Pacific Beverages, a brewing joint venture with SABMiller, but sold its interest when SABMiller bought Australian brewer Foster’s.

Since then, CCA has been restricted from involvement in the Australian beer market, but those restrictions lapse at the end of 2013. In December 2013, CCA’s loan to the Australian Beer Company will convert into joint venture status.

CCA Chief Executive Terry Davis said: “This new agreement with Casella will give CCA the opportunity to access a world-class, low-cost brewery.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more