Coca-Cola Amatil returns to beer with Casella

22nd August, 2012 by Richard Ross

Sydney-based Coca-Cola Amatil, Australia’s largest beverage company, is to start a brewing joint venture with Casella Wines targeting the country’s premium beer market.

Coca-Cola Amatil (CCA) says the venture, called the Australian Beer Company, could capture 15% of the premium beer market in the country, with an expected capacity of 500,000 hectolitres per year

Privately-owned Casella Wines, best known for its Yellow Tail wine brand, has recently started its own beer brand, called Arvo. The joint venture will see CCA lending up to AUS$46 million to the Australian Beer Company for the purchase and upgrade of a brewery in Griffith, New South Wales, owned by Casella Wines.

Until last year, CCA was involved in Pacific Beverages, a brewing joint venture with SABMiller, but sold its interest when SABMiller bought Australian brewer Foster’s.

Since then, CCA has been restricted from involvement in the Australian beer market, but those restrictions lapse at the end of 2013. In December 2013, CCA’s loan to the Australian Beer Company will convert into joint venture status.

CCA Chief Executive Terry Davis said: “This new agreement with Casella will give CCA the opportunity to access a world-class, low-cost brewery.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more