Australian wine prices begin bounce-back

16th July, 2012 by db_staff

The Australian wine industry is starting to gain momentum again after five years of falling prices, according to Wine Australia.

Wine Australia reported that after falling in value by $US1 billion in five years, it stabilised in 2010 to be worth roundly, $4 billion and in 2011 the price began to rebound.

Marketing director Aaron Brasher said the 2012 results will be helped by smaller wine grape harvests overseas.

“The US harvest is down this year. The New Zealand harvest is down 30 per cent, by some reports,” he said.

“I sense some equilibrium starting to happen, but it’s still a long way from fruition there and we just need to ride out the next couple of years and we’re seeing some green shoots of hope.”

The total annual domestic and export value of the industry has fallen 20% from a peak of $5 billion five years ago.

The price of export wine is starting to go up, particularly premium wine. On order to continue this rehabilitation sales will need to rise, because wine grape production is again creeping up.

The crush was 4% bigger this year at 1.66 million tonnes, at a time when it should be continuing to fall.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more