Bollinger stresses role of rosé

Bollinger emphasised the importance of pink Champagne at its annual press lunch in the UK this week.

The house decided to pour almost nothing but rosé during the event on Tuesday to highlight both the popularity of the Champagne style but also Bollinger’s skill in producing it.

“It is booming everywhere, but Bollinger has been quiet about it, although our rosé gets fantastic reviews,” commented Jérôme Philipon, CEO of the house, as he welcomed guests.

The lunch, which was held at Yauatcha in London, was complemented by Bollinger’s Grand Année Rosé 1995, 2002 and 2004, as well as its Special Cuvée rosé, launched in 2008.

The brand also served its still red wine called La Côte aux Enfants, which Bollinger winemaker Mathieu Kauffmann said is used in unusually small proportions to give colour to the pink Champagnes, as well as, in certain vintages, sell as a standalone product.

“At Bollinger we use just 5 to 6% because we don’t want to transform the Champagne with red wine,” he said, noting that in contrast, most houses include between 10 and 20%.

However, he also explained that Bollinger make a particularly dark and concentrated red wine.

This is a result of the favourable site for making La Côte aux Enfants, which is a steeply sloped south-facing plot in Aÿ, as well as viticultural techniques such as green harvesting and sorting to reduce yields.

Furthermore, he recorded Bollinger’s three week post-fermentation maceration on the skins at low temperatures for the red wine – which is around two weeks longer than the average in the region – to extract colour and flavour, but not harsh tannins.

Ahead of the tasting however, as previously repored by the drinks business, Philipon said that Bollinger had enjoyed a record year in terms of sales in 2011, while pointing out that an 8% sales increase last year could be partly attributed to the house’s success with rosé.

He also stressed Bollinger’s aim to remain independent, saying, “It is critical for us to be a family-owned house”.

Finally, he told those present that Bollinger would once more be associated with fictional MI6 agent James Bond in the next film based on the character, due for release in October.

“Bollinger is a key partner and James Bond will be once again drinking and supporting Bollinger,” he stated.

Meanwhile, it was announced that John Franklin, former employee at London’s Champagne Bureau, would be the new PR manager at Bollinger’s UK agent, Mentzendorff.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more