Top 10 vineyard investments19th April, 2012 by db_staff
The country has evolved in terms of wine marketing and exporting after Georgia became independent shortly before the collapse of the Soviet Union in 1991. About 90 percent of Georgian wines were sold to Russians. That steady customer base ended in 2006 when Russia broke off relations with Georgia after its leaders indicated a desire to join NATO. Now, the wine is exported to more than 20 countries and can be found in New York and Washington, D.C.
With this in mind, Georgia has a good long-term investment outlook.
Georgian wine can be produced in quite a cost-effective manner. Many winemakers in the region still follow the old tradition of fermenting and aging wine in 4,000-liter quevris, or large clay vessels, that are buried in the ground. Quevris are cost-efficient, if not very scientific and it produces good concentrated red wine.
Award winning wine taster Isabelle Legeron MW is a big advocate of Georgian wines. “There are grape varieties here that do not have a parallel anywhere in the world, the Rkatsiteli for example.” But she also reminds that some work needs to be done in terms of marketing. “It is time for Georgian wine labels to be redesigned, but always keeping them simple… same with the bottles…”
Georgia will be represented at RAW, an artisan wine fair for fine, organic and biodynamic wines this May.