Lionel Messi wine set for launch

9th February, 2012 by Alan Lodge

Football superstar Lionel Messi is to become the latest sportsman to enter the wine industry after Argentinian winery Bodega Valentin Bianchi announced it is to launch a new wine bearing his name.

The wine will be called “Leo” after the Barcelona and Argentina star and it has the full backing of the three-time FIFA World Player of the Year.

According to the winery – which is based in Messi’s home province of Mendoza – the project will be carried out in cooperation with the Leo Messi Foundation, with the profits being diverted to charitable causes.

“This venture will collaborate with the Leo Messi Foundation in order to continue creating projects focused on infant health and education, as well as establishing sporting activity as a key part of the fight against poverty and vulnerability,” a statement said.

“These are the fundamental aspects of the Foundation, which since 2008 has worked tirelessly to carry its mission forward; acting to help at-risk children and adolescents.”

This new partnership is far from the first charitable project that Messi has aided through his foundation.

He has helped to fund new sporting facilities in Rosario, as well as set up a scheme which offers scholarships in Barcelona to Argentine students studying pediatric medicine.

At just 24 years of age, Messi has won three consecutive FIFA Ballon d’Or (“World Player of the Year”) awards and is considered by many to be the best soccer player on the planet, if not one of the best of all time.

There seems to be something of a growing trend in sportsmen getting involved in the wine industry. Last year we reported that Chinese basketball star Yao Ming is venturing into business just months after retiring from the NBA, setting up a wine company to meet a growing thirst for wine in his home country.

In 2008 former France, Newcastle and Spurs winger David Ginola received a silver medal at the International Wine Challenge for a rosé wine produced at his vineyard in Provence.

Meanwhile Manchester United trio Wayne Rooney, Ryan Giggs and Patrice Evra were widely lampooned for their lack of acting talent after appearing in this advert for Chilean wine brand Casillero del Diablo, the club’s official wine sponsor.

5 Responses to “Lionel Messi wine set for launch”

  1. jane says:

    the gorgeous messi deserves it

  2. Kevin Ecock says:

    Hope its cheaper than Yao Ming’s Napa ‘masterpiece’! What does he sell for again? Oh yeah €269.00 a bottle!
    I wonder will the name work. I might be a Messi drinker but don’t want everyone to notice ..

  3. paula says:

    you are my favorite player, I don’t expect a wine company from you. You better do something for the people of third world country……. thank you

  4. super p says:

    As long as I know, Messi is not from Mendoza, he is from Santa Fe, not precisely close to the Argentinean wine country.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more