Lionel Messi wine set for launch

9th February, 2012 by Alan Lodge

Football superstar Lionel Messi is to become the latest sportsman to enter the wine industry after Argentinian winery Bodega Valentin Bianchi announced it is to launch a new wine bearing his name.

The wine will be called “Leo” after the Barcelona and Argentina star and it has the full backing of the three-time FIFA World Player of the Year.

According to the winery – which is based in Messi’s home province of Mendoza – the project will be carried out in cooperation with the Leo Messi Foundation, with the profits being diverted to charitable causes.

“This venture will collaborate with the Leo Messi Foundation in order to continue creating projects focused on infant health and education, as well as establishing sporting activity as a key part of the fight against poverty and vulnerability,” a statement said.

“These are the fundamental aspects of the Foundation, which since 2008 has worked tirelessly to carry its mission forward; acting to help at-risk children and adolescents.”

This new partnership is far from the first charitable project that Messi has aided through his foundation.

He has helped to fund new sporting facilities in Rosario, as well as set up a scheme which offers scholarships in Barcelona to Argentine students studying pediatric medicine.

At just 24 years of age, Messi has won three consecutive FIFA Ballon d’Or (“World Player of the Year”) awards and is considered by many to be the best soccer player on the planet, if not one of the best of all time.

There seems to be something of a growing trend in sportsmen getting involved in the wine industry. Last year we reported that Chinese basketball star Yao Ming is venturing into business just months after retiring from the NBA, setting up a wine company to meet a growing thirst for wine in his home country.

In 2008 former France, Newcastle and Spurs winger David Ginola received a silver medal at the International Wine Challenge for a rosé wine produced at his vineyard in Provence.

Meanwhile Manchester United trio Wayne Rooney, Ryan Giggs and Patrice Evra were widely lampooned for their lack of acting talent after appearing in this advert for Chilean wine brand Casillero del Diablo, the club’s official wine sponsor.

5 Responses to “Lionel Messi wine set for launch”

  1. jane says:

    the gorgeous messi deserves it

  2. Kevin Ecock says:

    Hope its cheaper than Yao Ming’s Napa ‘masterpiece’! What does he sell for again? Oh yeah €269.00 a bottle!
    I wonder will the name work. I might be a Messi drinker but don’t want everyone to notice ..

  3. paula says:

    you are my favorite player, I don’t expect a wine company from you. You better do something for the people of third world country……. thank you

  4. super p says:

    As long as I know, Messi is not from Mendoza, he is from Santa Fe, not precisely close to the Argentinean wine country.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more