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Monday 6 July 2015

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13th January, 2012 by Rupert Millar

10. Grower Champagnes will emerge more in the on-trade

Grower Champagnes have already become an important point of difference in the off-trade as independents looked for something to offer their customers that wasn’t a grande marque and couldn’t be found in a supermarket for the half the price.

Now that retailers have their niche Champagne offering, Giles Burke-Gaffney, buyer at Justerini & Brooks, thinks that the on-trade might be interested too.

“The way the grandes marques have dominated the market you will definitely see grower Champagnes become more prominent,” he states. “You only have to look at the London on-trade lists to see how much more interested sommeliers are becoming.”

Field thinks that the growth of the category is down to a “gradual erosion of the hegemony of the grandes marques,” although growers are not about to launch some market share coup d’état.

If however, some of the above trends are proved correct then grower Champagnes will further contribute to the greater diversity in styles and single site wines that are receiving so much attention.

 

2 Responses to “Top 10 Champagne trends for 2012”

  1. This is a very exciting time for the Champagne industry!

  2. I’m delighted to see confirmation of the increasing interest in what are called Grower Champagnes but a little surprised that seems the on-trade is lagging behind the off-trade in the take up of these wonderful champagnes. To any on-trade outlets that are looking to differentiate themselves Grower Champagnes offer the lot: diversity of styles, wonderful food matching opportunities, fascinating stories to delight the customer, a chance for the sommelier to show his/her knowledge and last and certainly not least, a good margin. These champagnes don’t have to be sold at a huge discount and the quality of what’s in the bottle will not only please the consumer, but more than justify a price point that yields an attractive profit

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