Top 10 Champagne trends for 2012

A look at our predictions for Champagne in 2012.

What next for Champagne? As our Brands Report showed in the summer, the biggest names have stemmed the sales losses of 2008/2009 and all were showing signs of renewed growth in a marketplace that remains uncertain.

The future for Champagne looks positive though, and exciting too. Rosé is an established category and is showing signs of shedding its seasonal sales pattern. Exploration into terroir through single vineyard and growers’ Champagnes continues to diversify the category, as does the greater attention paid to styles such as blanc de blancs and noirs and brut zero, both vintage and non-vintage.

New markets are developing, opening opportunities for growth and old markets want new styles and are showing greater curiosity towards the category as a whole. So among the key trends for the new year are the usual topics such as the future of rosé and white Champagnes, alongside the expanding world of green initiatives, the potential for experimentation with Pinot Meunier and why the big houses are excited about library releases.

2 Responses to “Top 10 Champagne trends for 2012”

  1. This is a very exciting time for the Champagne industry!

  2. I’m delighted to see confirmation of the increasing interest in what are called Grower Champagnes but a little surprised that seems the on-trade is lagging behind the off-trade in the take up of these wonderful champagnes. To any on-trade outlets that are looking to differentiate themselves Grower Champagnes offer the lot: diversity of styles, wonderful food matching opportunities, fascinating stories to delight the customer, a chance for the sommelier to show his/her knowledge and last and certainly not least, a good margin. These champagnes don’t have to be sold at a huge discount and the quality of what’s in the bottle will not only please the consumer, but more than justify a price point that yields an attractive profit

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