Top 10 Champagne trends for 2012

A look at our predictions for Champagne in 2012.

What next for Champagne? As our Brands Report showed in the summer, the biggest names have stemmed the sales losses of 2008/2009 and all were showing signs of renewed growth in a marketplace that remains uncertain.

The future for Champagne looks positive though, and exciting too. Rosé is an established category and is showing signs of shedding its seasonal sales pattern. Exploration into terroir through single vineyard and growers’ Champagnes continues to diversify the category, as does the greater attention paid to styles such as blanc de blancs and noirs and brut zero, both vintage and non-vintage.

New markets are developing, opening opportunities for growth and old markets want new styles and are showing greater curiosity towards the category as a whole. So among the key trends for the new year are the usual topics such as the future of rosé and white Champagnes, alongside the expanding world of green initiatives, the potential for experimentation with Pinot Meunier and why the big houses are excited about library releases.

2 Responses to “Top 10 Champagne trends for 2012”

  1. This is a very exciting time for the Champagne industry!

  2. I’m delighted to see confirmation of the increasing interest in what are called Grower Champagnes but a little surprised that seems the on-trade is lagging behind the off-trade in the take up of these wonderful champagnes. To any on-trade outlets that are looking to differentiate themselves Grower Champagnes offer the lot: diversity of styles, wonderful food matching opportunities, fascinating stories to delight the customer, a chance for the sommelier to show his/her knowledge and last and certainly not least, a good margin. These champagnes don’t have to be sold at a huge discount and the quality of what’s in the bottle will not only please the consumer, but more than justify a price point that yields an attractive profit

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Stock Controller & Product Manager

Mr.Wheeler (The Wine Company (UK) Ltd)
Langham, Colchester, UK

Buyer - Spirits & Beers

Harvey Nichols
London, UK

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Customer Service Advisor

Amathus Drinks Plc
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more