Jacob’s Creek to launch new range

6th December, 2011 by Alan Lodge

Jacob’s Creek is launching a new range of wines to the UK market – Jacob’s Creek Cool Harvest.

The new range from the Australian brand is designed to be crisp, light and delicate in style as a result of harvesting the grapes at night and incorporating fruit sourced from cooler-climate regions.

The range consists of three wines – Sauvignon Blanc, Shiraz rosé and Vermentino – which will be available to both on- and off-trade retailers from February 2012, with an off-trade RRP of £8.49.

The wines are targeted at female drinkers.

To support the launch, Jacob’s Creek has teamed up with Australian actress Naomi Watts, who has starred in films such as 21 Grams, Mulholland Drive, The Painted Veil and most recently J.Edgar.

The partnership with the Academy Award-nominated star will be supported by a range of activities that will be executed digitally, in print and through PR to target “contemporary and discerning females and bring to life the campaign platform of ’embracing true friendships’”.

Jacob’s Creek chief winemaker Bernard Hickin charged the crafting of the wines to his sparkling and white winemaker, Rebekah Richardson.

“The entire winemaking process for Cool Harvest is focused on maximising freshness, crispness and vibrancy,” said Richardson.

“Harvesting grapes at night is critical because the cooler conditions ensure all the crisp, fresh fruit flavours and the delicate aromas that we see in vineyard are captured in the finished wines.”

The packaging of the new range has been designed to “reflect the contemporary light wine style in the bottle, as well as reflecting the Cool Harvest messaging in a unique and sophisticated way”.

Commenting on the new range, Simon Thomas, deputy managing director for Pernod Ricard UK, said: “Our Cool Harvest range represents an exciting opportunity for the brand as we look to drive the light and fresh market in the UK.

“We are constantly looking to innovate and our partnership with Naomi Watts demonstrates the fresh approach we are bringing to this campaign.

“We feel we have the perfect ambassador for the Cool Harvest range – someone who resonates with our target market and who can genuinely talk to the campaign platform of ‘embracing true friendships’”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Editorial Assistant

Scotchwhisky.com
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more