Irreparable damage done to Bordeaux

UK wine merchants have expressed their concern for next spring’s en primeur campaign in the wake this year’s price increases.

Speaking to db, Corney & Barrow MD Adam Brett-Smith said of 2011 Left Bank Bordeaux, “Unless they do something of unbelievable drama there is going to be no interest at all.”

Referring to Bordeaux pricing of the 2010 vintage, he added, “As so often in Bordeaux, they pushed it too far, so there has been a correction.”

The only buyers of the first growths and other expensive labels en primeur this year were, he said, “The people who had an awful lot of money and really wanted the best and curiously, a lot of very young people coming in for the first time.”

However, he added that the top châteaux had lost “the loyal bread and butter customer”.

Similarly, Bordeaux Index MD Gary Boom said that the Bordelais had “done themselves irreparable damage” by alienating their traditional customer with recent en primeur price increases.

“I haven’t sold a case of first growth Bordeaux for months to a person in the UK who I think is going to drink it,” he added.

Meanwhile, Liv-ex, writing in January’s upcoming issue of the drinks business, pointed out that due to the recent market correction, now might be a good time to buy older vintages (1995-2006) of first growths, other than Lafite.

“If we look back to the 2008 correction, which had a similar trajectory to the current one, the low point of the market – and hence the best time to buy – proved to be December 2008.”

 

2 Responses to “Irreparable damage done to Bordeaux”

  1. My goodness Adam – “unbelievable drama.” Followed by Mr Boom’s comment – “done themselves (the Bordelais) irreparable damage.” Have both of them forgotten the 1972 vintage? Sure, Bordeaux people are greedy, just like every other human being on earth. They merely follow the market which any student of marketing is taught to observe. The route of the problem is the daft money being paid to daft people who probably pay no income tax at the encouragement of daft politicians.

  2. Methinks Mr. Brett-Smith’s observation is rather premature. He did get some publicity, however.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Sales Operations Manager (On Trade)

Berkmann Wine Cellars
London, UK

Wine Sales Executive

Anthony Byrne Fine Wines
Midlands and Northamptonshire

TERRITORY SALES MANAGER

Eurowines
Scotland, UK

Old & Rare Buying Team Administrator

Speciality Drinks
London, UK

Exciting Marketing Opportunity

International Drinks company
Dubai - United Arab Emirates

Events Manager

Speciality Drinks
London, UK

Depot Manager

Amathus Drinks Plc
Avonmouth, Bristol, UK

Group Transport Manager

Amathus Drinks Plc
London, UK

Business Development Executive - London

Jascots Wine Merchants
London, UK

Private Client Sales

BI Wines and Spirits
London, England, UK

Bourgogne wines: More than meets the eye

Newcastle,United Kingdom
28th May 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more