Patron pops up in Harvey Nicks

Patrón Tequila is celebrating the final countdown to Christmas with the launch of its latest bar installation project, The Patrón Silver Bauble Bar, in the menswear section of Harvey Nichols in London.

Appearing from 16-23 December, the pop-up promises a “Christmas wonderland”, decorated with over 5,000 silver baubles.

The bar, made from snow globes, will serve a selection of complimentary festive cocktails each day from noon until the store closes.

Mixologists will be on hand to demonstrate the mixability and versatility of Patrón, providing tasting sessions and lessons on how to create cocktails from the festive range.

These include the Tequila Snowball, a mix of Patrón Silver, sugar, lemon and fresh ginger; and Mrs Claus, which combines Patrón Silver with watermelon puree, lime juice, gomme and mint leaves.

Patrón will also lay on an engraving service exclusive to Harvey Nichols, offering limited edition personalised medallions with every bottle purchased at the bar.

The Patrón Silver Bauble Bar follows in the wake of the brand’s Christmas installation project last year, The Patrón Silver Reindeer, created by the Bistrotheque team.

For a profile of Patrón’s first permanent bar in Europe, The Rhodes Patrón Bar at The Cumberland Hotel, see December’s issue of the drinks business.

Gabriel Savage, 14.12.2010