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Friday 22 August 2014

New look for Laurent-Perrier Brut label

23rd December, 2010 by Patrick Schmitt

Laurent-Perrier has unveiled a new look for its Brut NV, comprising a smaller label and simpler appearance, which is designed to improve standout for the bottle on shelves.

lp-new.jpglp-old.jpgThe Champagne house says the updated packaging (far left), which includes a brighter neutral background, “retains an elegant and refined feel” and “mirrors the Laurent-Perrier brand”.

Laurent-Perrier Brut has an RRP of £32.99 and is stocked in Waitrose, Oddbins, Harrods, Selfridges and Jeroboams and is also available online at Waitrose Wine Direct and

Patrick Schmitt, 23.12.2010

No Responses to “New look for Laurent-Perrier Brut label”

  1. Brian Howells says:

    It is also available at, and loads of other independent merchants.

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