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Wednesday 30 July 2014

New look for Laurent-Perrier Brut label

23rd December, 2010 by Patrick Schmitt

Laurent-Perrier has unveiled a new look for its Brut NV, comprising a smaller label and simpler appearance, which is designed to improve standout for the bottle on shelves.

lp-new.jpglp-old.jpgThe Champagne house says the updated packaging (far left), which includes a brighter neutral background, “retains an elegant and refined feel” and “mirrors the Laurent-Perrier brand”.

Laurent-Perrier Brut has an RRP of £32.99 and is stocked in Waitrose, Oddbins, Harrods, Selfridges and Jeroboams and is also available online at Waitrose Wine Direct and Laithwaites.co.uk

Patrick Schmitt, 23.12.2010

No Responses to “New look for Laurent-Perrier Brut label”

  1. Brian Howells says:

    It is also available at http://www.finewinesdirectuk.com, and loads of other independent merchants.

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