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Merah shimmies into Soho

Tomorrow sees the launch of a high profile addition to London’s nightlife. Located in the heart of Soho on 78 Wells Street, Merah is seeking to attract the who’s who of London by delivering a world class bar and hospitality service.

With no guest list or membership, Merah relies on the skills of the world’s best physiognomist, or door picker, previously on duty at Les Caves de Roys in St Tropez.

The club interior was inspired by Eastern architecture, blended with modern design features to create a sumptuous and sophisticated atmosphere.

World-renowned producer and artist Ben Franklin has accepted his first ever residency as in-house DJ, complimented by the skills of top London DJs Sylvian and Tarek.

In addition to its selection of some of the most prestigious drinks brands, Merah offers a number of particularly special experiences.

These include a Dom Perignon Methuselah, an extravagant cocktail weighing over seven kilos and an elite selection of caviar. You might want to leave your recession hang ups at the door.

Gabriel Savage, 20.10.09

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