This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Glenfiddich gears up for Christmas
Glenfiddich has invested more than £1 million in its 2008 Christmas marketing campaign. Based around A Christmas Tale, the theme of the campaign will be ‘Christmas past to Christmas present’.
The UK’s favourite whisky in volume and value terms will reveal its new campaign in both consumer and trade channels, from magazines to newspapers throughout November and December in the run up to Christmas.
The campaign is the latest in the brand’s series of its ‘Every Year Counts’ initiative. The Christmas past theme refers to the creation of the Glenfiddich brand by William Grant on Christmas Day in 1887.
Jane Parkinson 19/11/08