With pink and savoury expressions taking root, and distillation methods still to be explored, there is still plenty of room for growth in the gin category. Phoebe French explores...
Ryan Reynolds has used his appearance on Jimmy Fallon's Tonight Show to promote his Aviation Gin brand, playing a daring drinking game that saw his spirit mixed with horseradish, bacon and even blood.
Over 1,200 bottles of gin, more than 7,000 litres of tonic water and bar equipment were sold at auction on Monday, raising in excess of £60,000 from a total of 224 lots.
Exports of British gin have risen by 19% in value in the first half of 2018 to reach a record £279 million, according to new figures from HMRC, and are predicted to reach £600 million by the end of the year.