Close Menu

Asahi marks Manchester football derby with limited edition coasters

Asahi’s latest marketing campaign as sponsor of Man City includes four limited edition coasters released ahead of the football club’s derby against Manchester United.

Asahi marks Manchester football derby with limited edition coasters

The Japanese brewer has released four coasters depicting Manchester City fans’ picks of the most iconic moments from previous derby games.

The best 10 Manchester Derby Day moments were chosen by 500 City fans in a survey by Asahi Super Dry.

When asked as part of the survey, half of City fans (50%) claimed to be more excited about derby day than an anniversary with their partner.

With the men’s derby concluded on 3 March with a 3-1 win from Man City, fans still have the women’s derby to look forward to on 23 March. And just under half (49%) of fans also admitted that derby day is the most important day of the year for them.

More than 1 in 5 (23%) of Manchester City fans claimed they would prefer to lose their phone or their wallet (19%) than lose to Manchester United – 10% have even claimed they’d rather lose their wedding ring than suffer defeat to their red neighbours.

Results from the survey were used to influence the artwork printed on the set of four coasters available in Asahi Super Dry Collector Cases.

City fans can get hold of the range by heading to The Cityzens Arms, a new pub catered to Manchester City fans, from Sunday 3 March.

The new cases have been released to mark Asahi Super Dry’s sponsorship of the Premier League team, with the new research additionally revealing that drinking a beer is the most popular way for fans to celebrate a derby day victory.

Top Men’s Manchester Derby Day moments, according to Manchester City fans surveyed:
1. Haaland’s second goal in 6-3 win – Oct 2022
2. Aguero coming on as sub and scoring individual goal at Old Trafford 3-0 win – 2013
3. Mario Balotelli stole the headlines in an emphatic 6-1 City win – 2011
4. Foden’s first goal in 6-3 win – Oct 2022
5. Fernandinho with low shot from 20 yards in League Cup at Old Trafford – 2021
6. Denis Law’s outrageous back-heel at Old Trafford helped to relegate the Reds – 1974
7. Ilkay Gundogan volley 1st min FA Cup final – 2023
8. Yaya Toure winner at Wembley FA Cup SF – 2011
9. Kompany header v United 2012 to go top with two games to go
10. Edin Dzeko scores a sixth at Old Trafford and holds five + 1 on his fingers – Oct 2011

Top Women’s Manchester Derby Day moments, according to Manchester City fans surveyed:
1. United 1-3 City (November 2023) – First Women’s derby at Old Trafford, and United’s first defeat there
2. City 3-0 United (February 2021) – Caroline Weir’s first chip to seal a dominant win in the WSL
3. City 1-1 United (December 2022) – Record Women’s crowd for City at the Etihad (44,259)
4. City 1-0 United (September 2019) – First professional derby and first at the Etihad, with Caroline Weir goal
5. Jill Roord scoring in Nov 2023, 3-1 win over Man U, celebrating with Chloe Kelly

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No