Jamie Oliver Group plans for 200 sites by 2027
British restaurateur and celebrity chef Jamie Oliver’s restaurant group is planning to expand its global estate to encompass 200 sites by 2027.
According to Restaurant, where this story was first reported, Ed Loftus, global restaurant group director for the Jamie Oliver Group, puts the number of new sites to open globally by the end of the year at 90.
Jamie Oliver Group plans to build on its current portfolio of c.72 sites, with a further 25-30 sites planned to open next year.
Loftus said there was a “robust plan” in place “to get the group to 200-plus sites by 2027”, adding that “we think we can definitely deliver on that”.
On Instagram, he posted: “We’re creating a menu that reflects my love of Britain’s rich & diverse food culture and champions independent producers and suppliers. My hope is that Catherine Street will be a wonderfully welcoming, happy place to dine, with great service, and delicious food at its heart. To say I’m excited is an understatement!”
Following its collapse, the group has focused on expansion in other areas of the globe. Jamie Oliver Group currently operates across 24 markets worldwide. Loftus has confirmed that the company will open its first site in Berlin, Germany under the Jamie Oliver Kitchen brand.
Spain and Poland are also among the territories being explored by the group, which recently signed its first franchise partner for the Balkans region.
The next few years could also see the group establish its first site in the US, Loftus said.
“We have a European focus at the moment, and we want to build up some density in the key markets there, but the US is something we’re looking at,” the global restaurant group director said.