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News
Rock band Queen celebrated by Ballantine’s
Scotch whisky brand Ballantine’s has introduced its new True Music Icons Collection, which pays tribute to the music artists, including legendary British band, Queen.
Ballentine’s has introduced the platform to celebrate musical artists and bands, “celebrating their heritage and history within music”, the brand said.
The bottle features a crest designed by Freddie Mercury which adorned the band’s Greatest Hits II album cover, paying homage to the band’s legacy and artistic vision.
According to Ballantine’s, who told db that the band’s values and creativity matched their own, with Queen’s “unwavering commitment to staying true to their roots” matched the whisky brand’s ethos of celebrating self-expression.
The True Music Icons Collection aims to honour artists and bands that have contributed to music culture and also helped to define it, such as Queen, who had sold more than 300 million records worldwide.
Chivas Brothers’ global marketing director for Ballantine’s, Mathieu Deslandes, said: ”Ballantine’s has a storied history within music, via our True Music platform, and through this collection, the finest rockstars meet the Finest whisky. We can’t wait for this collectible design to roll and see it rocking shelves around the world. Ballantine’s has always been behind those who do things their own way – and Queen perfectly embodies this attitude with their unparalleled music and distinctive style which has been the enduring soul of the band over the past few decades.”
The news comes as another musician, Wu-Tang Clan frontman RZA, partnered with the brand, to coincide with the 30th anniversary of the release of the group’s debut album.
The news will sees a range of product drops across the coming months, with a limited edition Ballantine’s x RZA Crosley record player available to purchase in the first instance. The C6 record player, which was designed by RZA, also comes with an accompanying Montero Bluetooth speaker.
A spokesperson for Ballantine’s told db that the collaboration was going so well that the first drop of the record player, which happened at the end of June, had already sold out and it was planning another drop soon.