MadaLuxe Group acquires majority stake in Tequila Enemigo

North American luxury goods distributor MadaLuxe Group has acquired a majority stake in Tequila Enemigo for an undisclosed sum.

Speaking to the drinks business, MadaLuxe Group co-founder and CEO Adam Freede said: “We were attracted to Enemigo because it perfectly blends Mexican authenticity and the craftsmanship of European luxury. It is the enemy of additives, and delivers a pure and uniquely smooth flavour profile.”

The acquisition marks the luxury platform’s expansion into the premium spirits category and will see the Tequila Enemigo founding team retaining a “significant” minority stake in the brand and continue to run all day-to-day operations.

Launched in the UK in 2017 by CEO and co-founder Robin Clough, managing director and co-founder Max Davies-Gilbert and co-founder Sebastian Gonzalez, Tequila Enemigo entered the US market in 2018 before expanding its distribution nationwide. Today, the brand is listed in a selection of restaurants all over the world and has since won 60 awards across three continents, including 15 double gold accolades and five ‘Tequila of the Year’ awards.

Freede explained: “Through this move, we’re not only acquiring a world-class Tequila brand that has been racking up prestigious awards since its launch, but also a phenomenally talented team of founders with deep business and cultural ties in Europe, the US and Mexico.”

Tequila Enemigo CEO and co-founder Robin Clough stated that the deal is “a strategic alliance” and the plan is “to leverage the group’s luxury platform, expertise and distribution network as we scale Enemigo internationally”.

Additionally, Tequila Enemigo co-founder Max Davies-Gilbert highlighted that the agreement will allow the founding team to “make the best use of our own respective business ties in the UK, the US and Mexico as we rapidly grow the brand and expand our presence in the most prestigious hospitality venues across the world”.