Wirra Wirra signs US distribution deal with E & J Gallo
South Australian winery Wirra Wirra has signed a “well-timed” US distribution agreement with international wine giant E & J Gallo.
It is estimated that one in every five bottles purchased in the United States is sold by the California-based company.
Aaron Ridgway, regional general manager Americas for Wine Australia, said that the partnership marks a “turning point for Australian wine in the US”.
He called E & J Gallo’s venture into the Australian category a “visionary and well-timed” move.
He added: “Their ability to create and define entire categories over many decades sends an extremely positive message about the viability of Australian wine in higher price segments.”
Under the new agreement, Wirra Wirra‘s Church Block Cabernet Sauvignon-Shiraz-Merlot, along with a 100% varietal Wirra Wirra McLaren Vale Cabernet Sauvignon will soon be available in both the on- and off-trade across the US.
The Holy Thirst Cabernet Sauvignon-Shiraz and RSW Shiraz will also be allocated to the market.
Wirra Wirra CEO Matthew Deller MW said: “E & J Gallo Winery holds an unparalleled market share in the United States, and we couldn’t be happier to embark on our next chapter with them.”
“It has been a challenging couple of years for the Australian wine industry, but this is an incredible opportunity to make a significant impact in the world’s largest and most attractive wine market. This is the perfect opportunity with the right partner at the right time.”
Steve Carlotti, senior vice president and general manager at E & J Gallo Winery, believes Wirra Wirra will have huge appeal to the American market.
“We are thrilled to partner with Wirra Wirra, one of the most well-known and well-respected names in Australian winemaking,” Carlotti said.
“Wirra Wirra consistently delivers elegant, classic wines at incredible value. We look forward to bringing this exciting new choice to American consumers.”