This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Jeremy Clarkson delivers 1,000 beers to F1 team
Jeremy Clarkson has delivered 1,000 beers to the members of the Alpine F1 team in Oxford after making a promise on Twitter.
Delivering bottles of his own Hawkstone beer, he turned up to the team’s headquarters with a tractor and his colleague from his farm business and Amazon’s Clarkson’s Farm show, Kaleb Cooper.
He was making the bottle drop due to posting on Twitter about the previous F1 race, in which Esteban Ocon finished third at the Monaco Grand Prix, and promising team members a pint if he finished on the podium.
Come on @AlpineF1Team I’ll buy you all a pint if you get a podium here.
— Jeremy Clarkson (@JeremyClarkson) May 28, 2023
Well done @AlpineF1Team I owe you many Hawkstones
— Jeremy Clarkson (@JeremyClarkson) May 28, 2023
The BWT Alpine team published a series of tweets and videos about the visit, highlighting how it was “just an average day at Enstone” as the tractor and beer pulled up, and Clarkson was “delivering on his word”.
he wouldn’t deliver on his Tweet to buy 1,000 beers. And that he wouldn’t turn up on his tractor. All we know is, he’s called @JeremyClarkson! #Alpine pic.twitter.com/MrQcjdQ4yL
— BWT Alpine F1 Team (@AlpineF1Team) June 12, 2023
Just your average Monday at Enstone #Alpine pic.twitter.com/FFk5BjqBoe
— BWT Alpine F1 Team (@AlpineF1Team) June 12, 2023
Following his delivery, Clarkson was given a tour of the factory.
The news comes as Clarkson has also trademarked his own brand of low-alcohol beer.
The brand, dubbed Diddly Fresh, follows the creation of the Hawkstone beer brand, which has featured on his Amazon Prime show and is available in his farm shop and the on-trade.
His original Hawkstone Lager, which included ingredients from his farm, was made with the help of Cotswold Brew Co. The beer is named after a Neolithic standing stone located close to his farm in Gloucestershire.
Clarkson has previously commented on issues within the beer industry and the cost of ingredients. The former Top Gear star was shocked by the hefty cut taken by middle-men on his home-grown barley between it leaving his farm and it reaching the brewers.
The presenter-turned-farmer was shocked to discover the steep price climb between the £205 per tonne he was originally paid for the premium barley he grew on his land, and the £580 per tonne price tag it commanded by the time it reached the brewers.
Having been beset by hurdles while growing his own barley due to cold weather and “hopeless soil”, Clarkson now wants to ensure farmers receive the full value of their produce and is looking at how to cut out over-inflated prices introduced by middle-men.