Patrón unveils latest ultra-premium Ahumado Tequila range

Patrón Tequila has announced the launch of its latest ultra-premium range with the limited release of Patrón Ahumado Silver and Reposado.

The two new serves were handcrafted with Tequila and Mezcal enthusiasts in mind, Patrón has said in a press release. They have been distilled using 100% Weber Blue Agave and an innovative production process.

Patrón Ahumado Silver and Reposado are made from agave piñas roasted in small batches with mesquite charcoal for seven days in underground stone pits at Hacienda Patrón in Jalisco, Mexico. They are then crushed through a 100% tahona wheel distillation process.

The Bacardi-owned company has said that the new serves will enable consumers to elevate classic cocktails like the Margarita and the Old Fashioned with their smoky flavour.

Patrón Ahumado Silver is said to have a natural sweetness balanced with notes of spices, black pepper and cooked agave. Patrón Ahumado Reposado is smooth, sweet, smoky and woody with notes of black pepper and hints of vanilla and caramel.

These tequilas will be on shelves in select markets over the next couple months and for an SRP of US$69.99 for Patrón Ahumado Silver and US$79.99 for Patrón Ahumado Reposado.

Suggested serves for the two new expressions include a Margarita, Negroni or Spicy Ahumado Mule for the Patrón Ahumado Silver. Patrón Ahumado Reposado should be served neat, on the rocks or in a cocktail like a Paloma or Old Fashioned.

In other news, Mor Koral has been announced the overall winner of the Patrón Perfectionists 2023 cocktail competition after a high quality global final.

Koral is the founder of Cocktail Kitchen in Tel Aviv, Israel. She faced stiff competition from 15 other finalists during the global final of the contest, which took place at Hacienda Patrón in Mexico from 24-30 March. Read more about Koral’s win here.