AB InBev brings hard seltzer Corona Tropical into the UK
Budweiser Brewing Group UK&I, part of ABInBev, has rolled out Corona Tropical – its alcoholic sparkling water and fruit juice drink that has all the credentials of a hard seltzer or alcoholic RTD – to British pubs, bars and retailers.
The launch, which began its global roll-out earlier in the year, marks the Corona brand’s first move beyond the beer category, will now be available in the UK on and off-trade, with single and 8 x 330ml formats being available in stores and single 330ml cans available in pubs and bars from now on.
Corona Tropical comes in three flavours: Guava & Lime, Raspberry & Lemon and Grapefruit & Lemongrass and contains 96 calories and just 2.4g of sugar per 330ml can.
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Speaking about the UK launch, Corona Tropical marketing manager Liz Hemus said: “Alcoholic sparkling waters and RTDs have been gaining huge momentum in recent years. That’s why we’ve launched Corona Tropical – offering an alcoholic sparkling water made with real fruit juice.”
Hemus added: “It’s been a big year of innovation for the brand following the launch of Corona Cero in March, and we’re excited to expand our super-premium portfolio beyond beer to cater to even more consumer needs. Corona is renowned for its refreshing taste and quality – placing it in the perfect position to grow this category with a super-premium proposition.”
To support the launch, the company has launched a nationwide marketing campaign including installing a real fruit billboard in central London, alongside digital and out-of-home media to showcase the quality refreshment credentials of the Corona brand.
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