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Italian wine brand Ruffino revamps image with new labels and logo
Italian wine company Ruffino has redesigned its logo and labels to better reflect the quality of its wines, according to the brand’s MD.
The Pontassieve-based wine company has revamped its image and has started to restyle all labels, beginning with its Riserva Ducale.
“This is an important step that we care about deeply, which we are developing with the utmost attention and dedication,” explained Sandro Sartor, president and managing director of Ruffino.
“Ruffino is a brand that is well-known worldwide, with a range of wines that meet the many needs and wishes of enthusiasts, who expect different traits and nuances from each of our products. As a result, our image must succeed in communicating this plentitude, without ever betraying the values held by our wines.”
The new logo combines the image of two Rs with the crest of Chianti, the first wine ever produced by the Italian wine company.
“In addition to the logo, we have started to restyle all the labels in Ruffino’s wine portfolio, which will be completed over the next few months,” Sartor said. “The restyling will consistently communicate the characteristics of our wines, always preferring a clear, elegant style that skillfully combines the iconic elements of our old labels with more contemporary and fresher components.”
The first label to benefit from this shift simply had to be Riserva Ducale, Ruffino’s most successful wine. The wine’s label has not been altered since 1927, but Sartor hopes to maintain the history of the wine while refreshing the brand to become more modern.
The aim of the restyling is to emphasise the quality of the wine, without ever undermining the setup and history of the label.
Ruffino is also making progress when it comes to green issues, with the hopes of being 100% organic by 2025. Just over half (56%) of the company’s vineyards already use organic practices, and Sartor believes there is no alternative for the future.
“I saw there was no future other than to have organic wines,” he told the drinks business at ProWein. “If this trend is there, I don’t want to be late for it.”