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Bright Drinks becomes exclusive UK distributor for ‘electrifying’ gin
Bright Drinks has agreed a multi-year deal for the exclusive UK marketing and distribution of Wattshot, a gin that makes your mouth “tingle”.
The agreement, which includes a six-figure support package for the brand to boost its presence in the UK, follows successful on-trade and online launches for the brand across Europe: Germany, Portugal, Austria, France, Germany, The Netherlands, Sweden and Switzerland.
The cherry-blossom gin, Wattshot, uses eight botanicals and was originally created in 2021 by Stuart Logan who wanted to recreate a drink that emulated childhood sweets that “tingled” on your tongue and find a new way to diversify how people could enjoy gin.
According to the company, the 37.5% ABV gin, which uses 100% natural ingredients, includes a “secret herbal ingredient” that gives its mouthfeel an “an electrifying tingle”.
Logan said: “With International Gin Day fast approaching and the beer gardens in the UK starting to fill again there is always a sense of excitement in the air around brands such as Wattshot that are looking to disrupt, innovate and excite. We wanted to work with a team in the UK that shared our vision that drinkers want new flavours and fun. We are hugely excited about what 2022 has to bring to the table in a market that is full of gin lovers. We look forward to welcoming customers to our stand at Imbibe Live this year – see you at our stand for something truly electrifying.”
Sophie Caley, Bright Drinks’s head of marketing, explained: “New innovative products are at the heart of what we do and what keeps us passionate. Wattshot is going to be a gamechanger in how we drink gin and the ultimate sophisticated party-starter for summer 2022. We recognise today’s drinkers are discerning and looking for quality whilst wanting to try something new and Wattshot ticks all those boxes: an award-winning liquid, delicious and expertly crafted, with added electricity.”
Will Coates, co-founder of Bright Drinks added: “When we were first approached by Wattshot, we tested the market with sampling in venues across the South West and were blown away by the consumer and trade response. The reaction so far to Wattshot has been so incredibly positive so far with listings already confirmed and we’re ramping up marketing activity in the run up to summer to maintain this momentum.”