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Sales of Glenfiddich’s new single malt whisky will support climate action
A 26 Year Old Glenfiddich whisky has been launched by William Grant & Sons to mark COP26 and support climate action.
The limited edition single malt was created in partnership with Stop Climate Chaos Scotland to commemorate the climate change summit, COP26, in Glasgow this month.
The partnership has been initiated to raise awareness of the active steps Scotland is taking to tackle climate change. These include the ‘closed loop’ sustainable transport initiative ‘Fuelled By Glenfiddich’ – a venture that involves converting production wastes and residues into Ultra-Clean Low Carbon fuel that will begin to fuel the brand’s transport fleet.
World leaders and COP26 conference attendees will have already had a chance to taste the one-off Glenfiddich 26 Year Old whisky at a series of COP26 events during the summit.
People will have the opportunity to bid on one of 100 bottles, via a charity auction through Royal Mile Whiskies which is raising money for Stop Climate Chaos Scotland and will be live from Monday 22 November, concluding on Monday 29 November 2021.
Claudia Falcone, Glenfiddich’s global brand director, said: “By releasing the 26 Year Old in partnership with Stop Climate Chaos Scotland, we hope to bring attention and inspiration to continued climate change progress through our one-off auction of the limited-edition commemoration bottle.”
The coalition Stop Climate Chaos Scotland includes over 60 civil society organisations in Scotland campaigning together on climate change.
Alistair Dutton, board member of Stop Climate Chaos Scotland added: “The proceeds from the Royal Mile Whiskies auction will help Stop Climate Chaos Scotland members in their work to create a greener future for Scotland.”
Scotland has set a target to cut emissions by 75% by 2030, and to become Net Zero by 2045. To assist with this, the Scotch Whisky Association has outlined four main areas for industry action: Tackling climate change by having net zero greenhouse gas emissions by 2040; Moving to a circular economy by making all packaging reusable, recyclable or compostable by 2025; Hitting responsible water use targets by 2025; and caring for the land through the active conservation and restoration of Scotland’s peatland by 2035.