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English winery Exton Park unveils rebrand and reserve blend range

Hampshire winery Exton Park has rebranded is packaging and released a trio of sparkling wines, with a figure on each bottle indicating the average number of reserve wines that form the blend.

The winery has released the wines after 10 years of trials. According to wine director Corinne Seely the idea is that rather than relying on a base vintage, wines will instead be created by using an “extensive library” of reserve stock built up since 2011.

Seely said she believes this will “guarantee consistency of taste” regardless of the conditions experienced in a particular year, only adding up to 20% of the wine from the latest harvest to each bottle.

Managing director Kit Ellen said: “Exton Park has come of age. After 10 years of experimenting in the vineyard and winery, we now have a range of wines that set us apart from other English producers. Our philosophy has always been focused on quality and innovation. Corinne’s new style of blending is a great example of this ethos in action; our reserve blend wines are a step away from the traditional terms of vintage and non-vintage, in a concerted effort to capture the nuances of our different approach to curating and blending our wines.”

Exton Park was planted back in 2003 and its vineyards consist of 40% Chardonnay, 40% Pinot Noir and 20% Pinot Meunier. Nine different plots within the site are harvested and vinified separately, before being stored in small-batch tanks in the winery for blending.

The wines currently in the range are the Exton Park RB32 Brut (£39), Exton Park RB23 Rosé (£39) and Exton Park RB28 Blanc de Noirs (£43), while further limited edition launches are planned in the coming months and years.

To coincide with the reserve blend launch, Exton Park has rebranded, which includes a re-design of its bottle labels and packaging as well as the creation of a new website. Bottles now have a ‘peel and reveal’ neck foil which display landscape photos of the vineyard, while the rosé’s labels are made from debossed watermark paper to replicate the pattern of the vineyard rows.

All gift and outer packaging is fully recyclable and sourced from the UK in line with Exton Park’s membership of Sustainable Wines of Great Britain (SWGB).

The wines will launch in Selfridges on 26 April and in on-trade sites including the Simon Rogan Group, Soho House Group, Lime Wood Hotel, Osip, Mana, Chewton Glen, The Vineyard at Stockcross, The Hand & Flower and The Greyhound on the Test.

Read more:

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Packaging, branding and the evolution of English wine

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