The 10 most valuable beer brand families in the US 2020

This year has seen huge disruption in the US beer category, with hard seltzer sales skyrocketing and snapping up space in the market.

IRI, a Chicago-based market research firm, has collected sales data on dozens of beer brands to demonstrate the influence of the world’s biggest brewing companies.

Perhaps unsurprisingly, global brewer AB InBev has the most influence across the top 10, owning four brand families with a total sales of close to US$13 billion and taking up close to a third of the global beer market.

The data also shows the stratospheric growth of the hard seltzer market, with sales of White Claw rising by close to 250% over the past year. The White Claw brand family is now more valuable than beer labels Busch and Heineken, and sold almost twice as many cases of seltzer in the US than Heineken did over the course of 2020.

Keep scrolling to see which brands are dominating the American beer market right now.

The figures show retail sales figures across the US in the 52 weeks to 9 August 2020.


10. Heineken

Parent company: Heineken

Dollar sales: $842,109,400

Change from last year: +5.9%

Market share: 2% (change: -0.14%)

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