“And so we find ourselves now, in the midst of a very different type of crisis. Our experience, however, tells us that we can make it through these trying times as well. We are lucky to work with an extraordinary team and to have customers who understand the challenges that businesses are faced with during these times. I have been humbled by the messages of support and the displays of solidarity. We are very much looking forward to the day when the shutters can come down again and life can return to No.3 St James’s Street. In the meantime, we will hold strong and remind ourselves that nothing goes on forever.”
BBR has in recent weeks made charitable donations to support staff initiatives at two of our local NHS hospitals – Basingstoke and London’s St Georges, the Drinks Trust’s Covid-19 Relief Fund and donated stock for the Worshipful Company of Distillers fundraising auction. It has also made a donation to City Harvest appeal, being supported by the Vintners Company and is supporting the NHS Charities Together Covid-19 Urgent Appeal with a charity case of wine, donating £25 of the proceeds of each case.
“No one really knows yet what the ‘new normal’ will look like but we, like all other businesses, will need to be on our toes and in a position to adapt quickly,” adds Pardoe.