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Naked Wines appoints new US head and hires over 80 people

Online retailer Naked Wines has appointed Max Miller as its president of US business, and has announced over 80 new roles to help it respond to “soaring demand”.

Naked, which also operates in the UK and Australia, said growing demand for home wine delivery has resulted in the need to boost its workforce.

The new roles have been concentrated in the customer service, data science, finance and growth marketing divisions of the business, and are based in Napa, California and New York City.

New appointments have also been made by partners at fulfillment centres in California, Florida, Missouri and New York state.

The new Naked Wines US president, Max Miller

The company has also appointed Max Miller as president of its US business division. Formerly of video on demand service Bluprint, Miller has seven years of experience in ecommerce and direct-to-consumer leadership.

Naked Wines has over 200,000 customers, or ‘angels’, in the US. It claims to be the largest direct-to-consumer (DtC) wine business in the States, a market that was worth US$3.2 billion in 2019 and has been growing at an average of 14% over the last five years.

Commenting on the new US hires, group CEO, Nick Devlin, said: “During these extraordinary times, our absolute priority is the safety and wellbeing of our staff, customers, suppliers and winemakers and we have implemented necessary safeguarding measures in line with government advice.

“The introduction of social distancing has accelerated the shift in consumer behavior towards buying online, leading to increased demand from both new and existing customers and I believe this to be an inflection point for the growth rate of the online category.

“I am extremely pleased to welcome Max, albeit via video call, to the team and we are working hard to fill new roles to help support the increase in demand.”

After suspending orders on 17 March in the UK, Naked later reopened its channels to new customers in early April. It said that its staff in the UK, US and Australia have been working remotely since 17 March.

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