The week in pictures

This month saw the start of yet another Dry January in the UK, and as you can imagine, it’s been a big week for alc-free marketing activations.

Leading the charge is, of course, Seedlip, which has a lot more flexibility on its marketing budget thanks to the fact that Diageo took a majority stake in the brand last summer.

The campaign, which will launch on 13 January in London and Manchester, will appear across rail, underground, buses, billboards and digital.

Seedlip has also launched its first ad campaign in the US this week, raising consumer awareness of the brand stateside and demonstrating that non-alcoholic booze can be for every type of drinker.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters