The week in pictures

In presents, Hendrick’s Gin has collaborated with Oscar winning graphic designer for film, Annie Atkins, to create a limited-edition gift for the festive period.

Atkins – best known for her collaborations with Wes Anderson on The Grand Budapest Hotel (2014) – has stayed true to Hendrick’s “curious” brand identity we’ve seen in recent PR stunts, and created a Zoetrope, an early form of animation technology that seems to bring still images to life when observed through the vertical slots of a cyclical drum.

The word zoetrope descends from the Ancient Greek meaning ‘wheel of life’ and was a popular Victorian Parlour toy designed to entertain and amuse.

When the recipients open their delivery, they’ll not only find a bottle of Hendrick’s finest gin, but also the zoetrope beneath, complete with hand-crafted animations from Atkins herself..

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK

Accountant

Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

Spiritrade
London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Vivino
Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd
London

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020

Sangiovese Reset

London,United Kingdom
3rd Mar 2020
Click to view more