The week in pictures
20th December, 2019
by
Edith Hancock
In presents, Hendrick’s Gin has collaborated with Oscar winning graphic designer for film, Annie Atkins, to create a limited-edition gift for the festive period.
Atkins – best known for her collaborations with Wes Anderson on The Grand Budapest Hotel (2014) – has stayed true to Hendrick’s “curious” brand identity we’ve seen in recent PR stunts, and created a Zoetrope, an early form of animation technology that seems to bring still images to life when observed through the vertical slots of a cyclical drum.
The word zoetrope descends from the Ancient Greek meaning ‘wheel of life’ and was a popular Victorian Parlour toy designed to entertain and amuse.
When the recipients open their delivery, they’ll not only find a bottle of Hendrick’s finest gin, but also the zoetrope beneath, complete with hand-crafted animations from Atkins herself..