Prowine China 2019: The first-timers of the show

The Drunken Horse

Belgium gin The Drunken Horse is a garage project founded by three best friends and gin lovers two years ago. The London dry gin has a fruity profile with a spicy punch, thanks to a special key ingredient – timut, a tiny pepper grown at altitudes higher than 2,000 meters on the Nepalese side of the Himalayas.

This year The Drunken Horse has produced just 8,000 bottles and has some representation in top restaurants in Europe. Meanwhile the trio have been actively looking for further export opportunities.

Several awards at Asian-based competitions has given them much confidence for their attempt to expand in Asia. “We think the smooth roundness of our gin is suitable for Asians. We are interested in the Hong Kong, Japan, Singapore and China markets; among the four, China may be the one with the least preference for gin as the current spirit culture here is mainly baijiu and Cognac-driven – yet we take it as an opportunity and maybe we can find something.” Tom van Nuffelen, one of the founders, said.

“Gin is a great product when it comes to export as the production time only needs three weeks, we can easily adjust the volume based on the orders.”

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