Top drinks industry marketing campaigns and news: September-October

db celebrates Japan week with masterclass

db hosted a Japanese wine and food pairing masterclass on 30 September at Asia House in the capital.

Taking place at 3pm in the heart of London, the event is designed to show how flagship Japanese wine grape Koshu pairs with a broad range of Japanese foods, from the raw-fish based dishes that the country is so famous for to others, such as teriyaki chicken.

Also, to prove the versatility of Koshu, which can be made into many different styles, from sparkling to skin-contact ‘orange’ wines, the masterclass will also feature some European foods, such as fish and chips, along with Caspian Caviar.

Designed to celebrate the thriving Japanese food and drink scene in London, Foodism launched Japan Week for the first time in the city, with JFOODO as the headline sponsor.

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