Seedlip launches bottled ‘Nogroni’

Seedlip Drinks has launched a bottled version of its non-alcoholic Negroni – the ‘Nogroni’ – in what is the cocktail’s 100^th anniversary year.

First debuted at The World’s Best Bar Awards in 2017 where it proved popular and appeared on several bar lists around the world as a result.

The original Negroni was created 100 years ago when, reputedly, Count Camillo Negroni asked his barman to swap the soda in his Americano for gin.

The Seedlip Nogroni, meanwhile, is a blend of Seedlip Spice 94, Æcorn Bitters and Æcorn Aromatic.

Launched in the UK this week exclusively through department store Selfridges in a 20cl format (which serves two) for £10, the Nogroni will go on general release at a later date.