Trading Place: gaining global distribution through Bordeaux

Regional pride

Allan Sichel: “It is in everyone’s interest for La Place to grow and become stronger.”

There are, of course, still naysayers who prefer that La Place remain exclusively French. “Some Bordeaux producers have voiced their concern around the arrival of ‘outside’ wines, which would lead to weaken the négociants’ motivation or ability to distribute their own wines,” Sichel concedes. “I do not believe such worry to be founded. Négociants can grow, and it is in everyone’s interest for La Place to grow and become stronger.”

Nor should we forget the importance of regional pride. “Consolidating the activity and reinforcing the reputation of La Place is good for Bordeaux and good for all parties involved, as it will lead to more expertise, professionalism and efficiency,” Sichel concludes, adding, “It also provides Bordeaux with an extra argument to claim the ‘Capitale Mondiale du Vin’ status.”
  • This article first appeared in the January 2018 edition of the drinks business Hong Kong. 

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